Logo Design
A strong logo helps customers quickly identify your company among competitors. Think of it as a signature that sticks in people’s minds.The logo design process starts with logo research, where the designer studies the company’s industry, competitors, and audience to define how the brand should stand out. From there, ideas are developed into a custom design, ensuring the logo is unique and tailored to the business rather than relying on templates. Depending on the brand’s style, this could take the form of a brandmark (a symbolic icon), a wordmark, an emblem (a design with text inside a symbol or shape), a badge (a seal-like logo often used for authenticity or heritage), or even a mascot (a character that represents the brand personality). After presenting concepts, the design is refined through feedback, then finalized and delivered in multiple formats with clear usage guidelines so the logo can be applied consistently across all marketing materials.
Collateral
Marketing collateral is the set of branded materials—both digital and print—that help a business communicate its message, promote products, and strengthen brand identity. Some examples include packaging and labeling design (to make products stand out and reflect the brand), brochures and e-brochures (for detailed information), catalogs (to showcase product ranges), flyers and posters (for promotions and events), business cards (for professional networking), signage (to create visibility in physical spaces), and presentation templates (to ensure brand consistency in pitches and reports).